Workshop Title:

Bridge the theory and Practice: The Balance of Arts and Business


June 17th, 2024 (GMT+8)


Data Economy Committee, Chinese Association for Promoting County and Township Economic interchanges

The Department of Cultural Industries Management, Communication University of China


  • city planning
  • historical preservation
  • cultural industries

Workshop Chair:

Dr. Jianfei Yang
Associate Professor in Communication University of China

Head, The Department of Cultural Industries Management,
Communication University of China
Vice Director, Data Economy Committee, Chinese Association
for Promoting County and Township Economic Interchanges

Personal Bio:

Associate Professor Yang Jianfei, specialized in cultural policy, cultural plan, rural cultural development in urbanization and cultural clusters transformed from rural houses and old factories. 11 of his research reports have been accepted by the State Ministry of Culture and Tourism and other Ministries. He has published more than 60 articles and 3 books.

Workshop Committee Members:

Head, Jianfei Yang Communication University of China

Research Assistant, Haoxuan Zhang Communication University of China

Research Assistant, Wenrui Wang Management School, The University of Sheffield

Workshop Description:


There are many well-preserved ancient cities in the world. In recent years, the preservation and industrialization of the historical sites in the urban regeneration has become an important issue for the cities ’sustainable development. During the process, these historical sites become strong force to promote the economic development and sharpen a city’s image. The poetical of historical and cultural heritage should be unlocked and cultural tourism industries is newly developed. How does a city balance the historical preservation and cultural industries development in city regeneration? How a city promotes its cultural economics? The workshop will set a platform for scholars in the world to discover the real solution.


  1. How does a city balance the historical preservation and cultural industries development in city regeneration
  2. What policies or measures can be done to promote the sustainable development of historical site and heritages.
  3. Experience exchange based on different case studies on the industrialization of historical site and heritages.

Scope and Information for Participants

  1. Protection Strategies for historical and cultural heritage, including the improvement of laws and regulations, and the establishment of protection mechanisms.
  2. the creative approaches to unlock the potential of historical site and make it into business.
  3. Innovative way to promote the integration of cultural heritage and modern city life.
  4. Cross-departmental or cross-regional cooperation models to jointly promote the protection, development, and utilization of historical and cultural heritage.
  5. Relevant evaluation standards to ensure the effectiveness of the protection, development, and utilization of historical and cultural heritage.


The workshop "Bridge the theory and Practice: The Balance of Arts and Business" was held on June 17th, 2024 at the Teaching Building No.1, Communication University of China (CUC) by Associate Professor Yang Jianfei. The students attending the workshop were mainly doctoral students from the Discipline of Cultural Industries Management and Arts Management at CUC. The workshop showcased some of the lasted research conducted in the area of cultural industries and art management.

We discussed how to balance the business benefit and the art quality in the perspective of cultural economics. Business-backed initiatives to support prestigious arts organizations, initially through programme sponsorship, have become naturalized as part of plural arts funding. Yet critics appeared from the outset of the arts-business nexus, arguing against the privatization

of public culture, and remain today. The role of the arts in enhancing business relationships is discussed with reference to two prominent examples: corporate art collections; and contemporary artists collaborating with luxury brands, including recent initiatives of LVMH. Financial services institutions have used art as a point of differentiation and to address--at least before the current banking crisis--a somewhat staid, conservative, and uncreative image. The discussion also covered the topic of whether AI can solve Baumol's cost disease. The workshop concludes by analysig examples in the US, UK, China and elsewhere.


Room 106, Building 39, Communication University of China


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